"No burden" product view, OnePlus 6 amber red officially released -part 2

Differentiated product strategy: OnePlus positive growth

Established at the end of 2013, the company was founded on the idea of sharing quality technology with the world through the Internet and creating the best Android flagship for global users in the form of “only quality”. Therefore, each new product will be released with the latest flagship configuration and technical process. The product line of OnePlus mobile phone is very simple, and only do the high-end flagship of Android. This is the difference of OnePlus, and it is also the core competitiveness of OnePlus. Unlike other brands, there is not a lot of messy models. After OnePlus 3, the frequency of releasing a new machine is only about 1.5 flagship products per year.

All the OnePlus fans have waited for this OnePlus 6 for a very long time, and it does not disappoint anyone. The single product line makes OnePlus more focused. Liu Zuohu also said, “We can invest all the resources of the company to build one. The Android flagship that satisfies users.” Today, the unique feel and quality of the OnePlus phone, the details and texture have become the impression many users have on their products. And OnePlus focuses on the product, but also for its sales and reputation.

In 2017, the total global revenue of OnePlus exceeded 1.4 billion US dollars, nearly double the year-on-year growth in 2016. This year, the performance of OnePlus is even more dazzling. After the release of the OnePlus 6, the company has held a new Pop-up pre-sale event in 11 countries and 26 cities around the world. According to the social media data of the OnePlus mobile phone, more than 15,000 people participated in the queuing rush in the event. The founder Liu Zuohu also said: "This is the largest and most influential world-wide pop that has been held since the history of the mobile phone. OnePlus is growing rapidly." Subsequently, the new flagship OnePlus 6 listed only 22 days, the official announcement of global sales exceeded 1 million units. As the flagship of the OnePlus mobile phone, OnePlus 6 has become the flagship mobile phone with the fastest sales of OnePlus mobile phone so far, and has gained a foothold in the high-end market.

In fact, Liu Zuohu had previously judged that "2018 will be a spring of OnePlus." The current achievements are inseparable from its focus on good products and the focus on market strategies. “I believe that if we can continue to maintain such an initial heart and a fighting mentality, OnePlus will have a bigger world in the international market.”