"No burden" product view, OnePlus 6 amber red officially released -part 1

On July 2, OnePlus mobile phone officially released OnePlus 6 amber red version. This is another meticulous choice after adding 5T lava red, one of the thousands of colors to choose from. It is reported that the OnePlus 6 amber red version will be the first to be launched in China since July 9. It has a full-speed flagship configuration, a light and smooth hydrogen OS system, and an attempt and breakthrough in the new color matching and technology. The price of the amber red version OnePlus is the same as the previous color version, and the 8GB RAM + 128GB ROM is priced at 3,599 yuan. If you are going to purchase the OnePlus 6, then this new color might be your choice.

OnePlus product philosophy: to create a "no burden" experience

As early as before the release of OnePlus 6, Liu Juohu, the CEO, once explained the product concept on the social platform, “Products are things that are related to people, and excellent industrial design should also bring people no burden and ease feeling." Therefore, OnePlus always pursues a design that is not superfluous in visual sense, and is designed to solve problems for the purpose, rather than excessive "shocking skills" to increase the burden on users. Even the red color, still shows restraint and modesty under the adjustment of OnePlus, just like the OnePlus 5T lava red limited edition launched last year, calm and restrained.

To achieve such a product presentation, there is a need for more rational and serious thinking and a process of constant self-denial and improvement. Liu Zuohu said, “In order to achieve the deep and crystal clearness of 'Amber', we started to use a film process that the industry has never tried before four months in advance. In the end, this step makes the red color more understated and elegant, and also adds the glass sense of value. "But the design team is not satisfied with this, they want to achieve visual effects without too much publicity, while the phone still maintains perfect brightness in many daily use scenarios. To this end, a layer of bright film costing nearly $5 is evaporated, seeking a more prominent crystal clear visual experience. After a few months of trials and repeated trials of self-challenge at a cost of several months, OnePlus finally realized the right red that belongs to OnePlus on amber red. This kind of unhesitating persistence and effort at all costs is rooted in the spiritual connotation of the brand.