"No burden" product view, OnePlus 6 amber red officially released -part 2

Differentiated product strategy: OnePlus positive growth

Established at the end of 2013, the company was founded on the idea of sharing quality technology with the world through the Internet and creating the best Android flagship for global users in the form of “only quality”. Therefore, each new product will be released with the latest flagship configuration and technical process. The product line of OnePlus mobile phone is very simple, and only do the high-end flagship of Android. This is the difference of OnePlus, and it is also the core competitiveness of OnePlus. Unlike other brands, there is not a lot of messy models. After OnePlus 3, the frequency of releasing a new machine is only about 1.5 flagship products per year.

All the OnePlus fans have waited for this OnePlus 6 for a very long time, and it does not disappoint anyone. The single product line makes OnePlus more focused. Liu Zuohu also said, “We can invest all the resources of the company to build one. The Android flagship that satisfies users.” Today, the unique feel and quality of the OnePlus phone, the details and texture have become the impression many users have on their products. And OnePlus focuses on the product, but also for its sales and reputation.

In 2017, the total global revenue of OnePlus exceeded 1.4 billion US dollars, nearly double the year-on-year growth in 2016. This year, the performance of OnePlus is even more dazzling. After the release of the OnePlus 6, the company has held a new Pop-up pre-sale event in 11 countries and 26 cities around the world. According to the social media data of the OnePlus mobile phone, more than 15,000 people participated in the queuing rush in the event. The founder Liu Zuohu also said: "This is the largest and most influential world-wide pop that has been held since the history of the mobile phone. OnePlus is growing rapidly." Subsequently, the new flagship OnePlus 6 listed only 22 days, the official announcement of global sales exceeded 1 million units. As the flagship of the OnePlus mobile phone, OnePlus 6 has become the flagship mobile phone with the fastest sales of OnePlus mobile phone so far, and has gained a foothold in the high-end market.

In fact, Liu Zuohu had previously judged that "2018 will be a spring of OnePlus." The current achievements are inseparable from its focus on good products and the focus on market strategies. “I believe that if we can continue to maintain such an initial heart and a fighting mentality, OnePlus will have a bigger world in the international market.”

"No burden" product view, OnePlus 6 amber red officially released -part 1

On July 2, OnePlus mobile phone officially released OnePlus 6 amber red version. This is another meticulous choice after adding 5T lava red, one of the thousands of colors to choose from. It is reported that the OnePlus 6 amber red version will be the first to be launched in China since July 9. It has a full-speed flagship configuration, a light and smooth hydrogen OS system, and an attempt and breakthrough in the new color matching and technology. The price of the amber red version OnePlus is the same as the previous color version, and the 8GB RAM + 128GB ROM is priced at 3,599 yuan. If you are going to purchase the OnePlus 6, then this new color might be your choice.

OnePlus product philosophy: to create a "no burden" experience

As early as before the release of OnePlus 6, Liu Juohu, the CEO, once explained the product concept on the social platform, “Products are things that are related to people, and excellent industrial design should also bring people no burden and ease feeling." Therefore, OnePlus always pursues a design that is not superfluous in visual sense, and is designed to solve problems for the purpose, rather than excessive "shocking skills" to increase the burden on users. Even the red color, still shows restraint and modesty under the adjustment of OnePlus, just like the OnePlus 5T lava red limited edition launched last year, calm and restrained.

To achieve such a product presentation, there is a need for more rational and serious thinking and a process of constant self-denial and improvement. Liu Zuohu said, “In order to achieve the deep and crystal clearness of 'Amber', we started to use a film process that the industry has never tried before four months in advance. In the end, this step makes the red color more understated and elegant, and also adds the glass sense of value. "But the design team is not satisfied with this, they want to achieve visual effects without too much publicity, while the phone still maintains perfect brightness in many daily use scenarios. To this end, a layer of bright film costing nearly $5 is evaporated, seeking a more prominent crystal clear visual experience. After a few months of trials and repeated trials of self-challenge at a cost of several months, OnePlus finally realized the right red that belongs to OnePlus on amber red. This kind of unhesitating persistence and effort at all costs is rooted in the spiritual connotation of the brand.

Nubia Z17 mini mobile phone latest price concessions! -part 2

The front camera is 16 megapixels, equipped with a large aperture of F2.0, with the best self-timer wide angle of 80 degrees and support for intelligent fill light. In addition, at the press conference, the official also said that the Nubia Z17 mini double-camera photo will not make the phone heat.

Configuration, the Nubia Z17 mini has 4GB+64GB, 6GB+64GB (expandable 200GB) two configurations available, both models use Snapdragon 653 eight-core 64-bit processor, Adreno 510 image processor, as the official said. The CPU has increased by 40% and the GPU has increased by 90%.

On the network side, the Nubia Z17 mini supports full Netcom 3.0, dual card dual standby, and also has intelligent dual antenna switching technology and full-featured NFC. Nubia Z17 mini brings a new nubia UI 4.0, Fit 2.0 interactive improvement new upgrade, support application split, free to split screen, super screenshot, as well as floating calls, one-button change, interest Screen fingerprint payment, quickly open the payment QR code and other functions.

In terms of battery life, the Nubia Z17 mini is equipped with 2950mAh battery and has NeoPower 2.5 power-saving technology, which realizes 121 comprehensive battery life optimization, application freezing, dynamic picture intelligent optimization, sleep mode, intelligent management, more power saving, official said that for normal use, you can use it for a whole day.

How much is the Nubia Z17 mini?

In terms of price information, the Nubia Z17 mini 4GB+64GB version is priced at 1699 yuan, and will be available online at 10:00 am on April 13th in Nubia official online, Tmall and Suning. As to the Z17mini 6GB+64GB, it is priced at 1999 yuan, will be sold on April 13th at 10 o'clock in the morning. The new phone is available in four colors: black gold, elegant black, champagne gold and red. Interestingly, at the press conference, Nubia also directly compared the with the honor V9.

Nubia Z17 mini mobile phone latest price concessions! -part 1

Nubia Z17 mini uses nubia UI 5.0 (based on Android 7.1) operating system, the stylish appearance and better feel are popular with the public. Recently, the mobile phone is in hot sales, the price is very affordable now and people those in need should pay attention as soon as possible.

Nubia Z17 mini mobile phone performance and configuration parameters:

Just half a month after the release of the Nubia M2/N2 mobile phone, Nubia re-released its new smartphone, the Nubia Z17 mini, in Beijing.

Now, this new phone is officially released. The Nubia Z17 mini adopts a full metal body design. The nano-injected antenna strip runs through the rear double camera. The front has a classic small red circle Home button design, 5.2-inch display, 2.5D full sticker. With screen, one-handed grip without pressure, in-cell full-fit technology, 1080P full HD resolution, 1500:1 ultra-high contrast.

This phone also inherits the pedigree of the Nubia mobile phone family's main camera ability. At the press conference, it also introduced its camera first. Now let's start with the camera.

Nubia Z17 mini is equipped with dual 13 megapixels Sony exclusive custom lens, true color RGB sensor, beautiful color, full light MONO sensor, the first camera to focus on a unique horizon, 0.1S hybrid focus, support 4K ultra HD video recording and the effect is slower.

The Nubia Z17 mini uses the NeoVision6 Z17 mini custom version of the image engine to provide features such as star track, light painting, cloning, and electronic aperture. In addition, it also supports the portrait mode, adjusts the background blur in real time, creates the depth of field effect, supports the aperture adjustment of different aperture values of F1.0-F16.0, and loads 3D all-dimensional stereoscopic beauty. You can take beautiful selfie photo by its amazing portrait beauty mode with the 16 MP front camera lens.